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BYOB (Mix & Match)

Introduction to BYOB Bundles

BundleSuite’s Build Your Own Bundle (BYOB) lets your customers mix and match products to create their own custom bundles — driving higher engagement and increasing average order value. These bundles appear in a full-page layout, giving customers a spacious and interactive experience to handpick their favorite items.

We support three flexible BYOB formats — all with built-in Mix-and-Match functionality for maximum freedom and conversion.

🔄 What is Mix-and-Match?

Mix-and-Match gives your customers the freedom to:

  • Combine any products or variants in a bundle

  • Repeat selections (e.g., 2 of the same soap)

  • Mix products across categories or collections

Whether you're selling snacks, skincare, or apparel — customers love the freedom to build their own combo.

Types of BYOB Bundles

🟢 1. Basic BYOB ( Mix & Match)

A simple, single-page layout where all bundle options are displayed at once. Customers scroll, mix and match, and check out quickly.

Best for:

  • Fast purchases

  • Bundles with 3–6 items

  • Mobile-first flows

Mix-and-Match Use-Cases:

  • Pick any 3 candles from 8 scents

  • Choose 5 mini soaps, even repeat the same one

  • Build a 3-product lip kit (mix gloss and matte)

🟡 2. Multi-Step BYOB

A guided, step-by-step layout where each category or product type is displayed in its own section. Customers move through each step with a “Next” button.

Best for:

  • Multi-stage bundles (routines, kits, etc.)

  • Complex or high-AOV bundles

  • Educating the shopper along the way

Mix-and-Match Use-Cases:

  • Skincare Routine:

    • Step 1: Choose a cleanser

    • Step 2: Pick any 2 serums (can be same)

    • Step 3: Add moisturizer + SPF

  • Meal Box:

    • Choose 2 mains, 3 sides, 1 dessert

🔴 3. Build-a-Box BYOB

An interactive, visual builder where customers “fill a box” until they reach a certain item count, value, or weight. A progress bar guides them as they go.

Best for:

  • Subscription boxes

  • Gifting flows

  • High-engagement, gamified bundles

Mix-and-Match Use-Cases:

  • Fill your snack box with any 10 treats

  • Create a gift hamper worth ₹2000

  • Monthly pet box with any 5 products

🔍 Which BYOB Type Should I Use?

Your Goal
Best Type
Mix-and-Match Support

Quick, simple bundles

Basic BYOB

✅ Full support

Guided shopping experience

Multi-Step BYOB

✅ Per step

Gamified “box filling” flow

Build-A-Box BYOB

✅ With live box progress

💡 Industry Use Cases

Industry
Example BYOB Bundle

Skincare

Build your AM/PM routine (Multi-Step BYOB)

Food & Bev

Choose any 6 drinks (Basic BYOB)

Gifting

Create a festive box worth ₹1500 (Build-a-Box BYOB)

Apparel

Pick 3 basics – mix t-shirts, hoodies, and caps (Basic BYOB)

Pet Supplies

Build a monthly treat + toy box (Build-a-Box BYOB)

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